It’s been over a month since I went to Costa Rica for my retreat, and my mind’s been full of all the ideas I learned there. Katrina from Fit Life Creation was amazing at tailoring each workshop to the individual blogger based on their current level. I’ve had a lot of questions from those who are interested in going on future retreats, so I wanted to share what I learned and where I’m going with it.
As I mentioned before, we had workshops on everything from managing your money to building your brand. The whole message for the weekend was you really can do anything you set your mind to. It’s so easy to have excuses with your blog and say you’ll work on X, Y, and Z in the future, but in reality, it’s never going to be done.
The importance of investing in your brand can’t be stressed enough, whether it’s financially or time wise. The retreat in Costa Rica inspired me to sit down and really think about what I wanted to change and act on it now, not in the future. These are some of the changes I’ve made or will be making with my blog. They require me to invest more time or money than I ever have before, but I know the results will continue to be worth it.
Redoing My Email Newsletter
My poor newsletter has been severely neglected this year, with updates coming out sporadically. The retreat encouraged me to connect with my readers on a more consistent basis so they know what I’m up to in real time. After the retreat, I started doing just that with a weekly newsletter.
My older subscribers might have noticed a change in the format of my newsletters. I recently made the switch from MailChimp to ConvertKit and couldn’t be happier. While there are several features I love about it, the main one is I’m able to segment my readers into specific lists so I don’t spam you with posts you’re not interested in.
If you’re one of my Pacific Northwest readers and you’d rather not hear about my travels abroad, I can just send you PNW posts. If you’re a new blogger or want travel tips but aren’t interested in my specific trips, that can be sent individually as well. If you’re a blogger looking into having more control over your newsletter, I highly recommend signing up for ConvertKit.
Changing My Theme
This is a big project that I’ve been working on for awhile, but I finally found a theme that I love. I heard for a long time how it was worth it to pay for a theme, and now I see why. I can customize much more of my theme and do it on my own instead of searching for hours on the internet.
Investing Money in My Brand
This has been a tough concept for me, but I’ve been learning the importance of this. I’ve self-taught myself almost all of my blogging and social media skills, and I’m proud of that. There are some things that I do need expert advice on though, whether it’s hiring a consultant or purchasing a course. You have to put in money to make money sometimes, and I’m already seeing the results of this.
There are two courses that I’ve taken over the past few years that I highly recommend. One is Travel Blog Success, which in my opinion is the best course to take when you’re ready to get serious about your blog. From social media to dealing with Google Analytics, you’ll finish the course feeling much more confident about the direction your blog’s going.
Another course that I recently took was Making Sense of Affiliate Marketing, which is an in-depth course on all you need to know about affiliate marketing. As my traffic has steadily grown, I’ve been able to start applying some of the course’s techniques to make more of a passive income on my blog. If you’ve been stuck only making a few dollars each month with your blog and are beyond frustrated, you’ll want to sign up for this course right away!
I absolutely love talking to people, especially when it involves all things travel. When I’m working at home all day, it’s hard to find the motivation to drag myself to networking events at night (especially with Seattle traffic). Every time I go to events it’s been extremely beneficial, so I know I need to push myself to go to more. From finding clients to just meeting new friends, it’s enlightening to be around people who share the same interests and passions as me.
Have you invested in your blog or business this year?
This post is in partnership with Fit Life Creation, but all opinions are my own. Some links contain affiliate links for products I fully endorse.
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